Nice Spice: McCormick Going Non-GMO
In response to increased consumer demand for healthier options, 80 percent of its overall gourmet herb and spice business in the U.S. will be both organic and non-GMO by 2016, as well as all McCormick-branded herbs, spices and extracts sold in the U.S. They will voluntarily label the updated products to inform consumers as part of a commitment to transparency and consumer education.
The first product introduced, a non-GMO vanilla extract, is already available. McCormick also uses steam treatments in its processing to preserve the health benefits of spices instead of the ionizing irradiation used by competitors. Although food radiation is approved by the U.S. Food and Drug Administration, some studies link it to significant health problems. “Our consumers are increasingly interested in quality flavors with pure ingredients in their food,” says McCormick President and Chief Operating Officer Lawrence Kurzius. “Our efforts prove that we are listening to consumers and are committed to continuing to evolve.”